I managed social media for a luxury travel agency specializing in educational travel experiences. My role involved creating and executing a tailored social media strategy to showcase the agency’s exclusive offerings, with a focus on attracting high-end travelers. Through engaging content and visual storytelling, I helped boost the agency’s brand visibility and generate interest in its unique travel packages.

Using tools like Canva and Figma, I created visually appealing content that maintained a consistent and high-quality aesthetic across all social platforms. Each month, I developed detailed content calendars to ensure a steady posting schedule that aligned with the agency’s overall marketing objectives. Monthly strategy meetings were held to fine-tune the approach and optimize content based on performance data.

The social media management involved both one-time and recurring tasks:

Brand Audit (One-time): I conducted an in-depth analysis of the agency’s existing social media presence, identifying strengths, weaknesses, and growth opportunities.

Social Media Marketing Strategy (One-time): I developed a customized social media strategy to highlight the agency’s luxury travel offerings, focusing on attracting high-end travelers with engaging content and promotions.

Content Creation (Monthly): Each month, I created high-quality content using Canva and Figma, ensuring consistency across platforms and aligning with the agency’s luxury aesthetic.

Video Editing (Monthly): I regularly filmed and edited video content, showcasing travel experiences, client testimonials, and behind-the-scenes footage to enhance audience engagement.

One Email Newsletter (Monthly): I managed a monthly email newsletter, highlighting upcoming travel packages, destination insights, and agency news to maintain client engagement.

Content Idea List (Monthly): Every month, I developed a list of fresh content ideas to keep the social media posts creative, varied, and aligned with the agency's goals.

Developed Social Rebrand (One-time): I led a social rebrand, updating the agency's profiles, bios, and content style to better align with its luxury positioning, ensuring a cohesive brand identity.

Monthly Analytics Report (Monthly): I compiled monthly reports analyzing social media performance, tracking engagement, follower growth, and content effectiveness to inform future strategies.

By managing these tasks with a combination of one-time setup and ongoing monthly execution, I helped elevate the agency’s social media presence, drive engagement, and attract more high-end travelers.