Legan Professionnal

Legan's brand creation clearly and accurately reflects the values ​​and directions of a brand in constant evolution. The main element of the symbol is the Eiffel Tower, where we want to extract the idea of ​​sophistication and delicacy. In addition to ingenuity and modernity. Also making a reference to France, which serves as inspiration for the brand.

For the brand's typography, we brought a classic concept with hints of modernity. This way we achieved an exclusive typographic model. Within the details we were able to print characteristics that reference the brand's purpose, such as, for example, the “leg” of the letter “G”, which represents a woman's hair, making a light and smooth curve.