Bagel Shack

The Bagel Shack is a brunch corner-shop created for thinkers and innovators to stop and sit awhile.

The Bagel Shack is a brunch corner-shop created for thinkers and innovators to stop and sit awhile. This is a brand that is playful, yet still embodies modernity and sleekness.

This project had four main aspects to it: 1) logo design, 2) color palette selection, 3) merchandise design, and 4) landing page design.

Starting off the project, I began with a number of sketches for the logo, brand patterns as well as merchandise, before moving on to creating a vector design.

The final design consists of a mascot logo which consists of a bagel mascot wearing a roof-like hat. This logo is then incorporated into a variety of colour palettes to the client’s liking, and eventually designed into products which includes a totebag merchandise as well as a web landing page.