She Crew

She crew is a tampon company that prioritizes comfort and self-love. They required a logo as well as packaging design.

As the brand's target market consists of mostly young pre-teen girls and young adult women, I carefully selected a soft pink in several shades to complement the design. I also added blue highlights to convey a sense of familiarity - as this shade of blue is quite common in many supermarket counter products.

I designed the logo to be feminine - incorporating flowery illustrations - yet functional at the same time.