She Crew by Froopy DesignsShe Crew by Froopy Designs

She Crew

Portfolio project
Froopy Designs

About the Brand

She crew is a tampon company that prioritizes comfort and self-love. They required a logo as well as packaging design.

Design Process

As the brand's target market consists of mostly young pre-teen girls and young adult women, I carefully selected a soft pink in several shades to complement the design. I also added blue highlights to convey a sense of familiarity - as this shade of blue is quite common in many supermarket counter products.
I designed the logo to be feminine - incorporating flowery illustrations - yet functional at the same time.
Finalizes Logo Design
Finalizes Logo Design
Finalized Packaging Design
Finalized Packaging Design
Finalized Custom Pattern Design
Finalized Custom Pattern Design

0 likes · 14 views · Mar 18, 2022

She crew is a tampon company that prioritizes comfort and self-love.

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