CalmLab Brand Design

Moa

Moa Design

CalmLab
CalmLab is a skincare brand rooted in the concept of“calm” and “laboratory”—merging emotional soothingwith clinical credibility. It offers a brand experience thatgently comforts both the skin and the mind.Thewordmark visualizes each component of the name:‘Calm’ is expressed in a serif typeface that conveyswarmth and nature, while ‘Lab’ uses a sans-seriftypeface to represent professionalism and scientific precision.The symbol features soft, organic curves in arepeated formation, reflecting the ideas of naturalrhythm and calm restoration. The overall graphicsystem employs a restrained color palette and gentle composition to build trust and emotional resonance.
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Posted May 20, 2025

Created a calm and credible brand identity with soft typography, muted tones, and a minimal layout for a wellness-focused brand.