Biological test Results app

Biological test Results app

The redesign of the Companion app aimed to streamline data presentation, enhance the overall user experience, and align seamlessly with the business vision.

The solution was to facilitate user understanding of their data and ensure easy navigation throughout the complex application. This was achieved through research, design, and collaboration with cross-functional teams.

Date: 2022 - 2024

Client: The NU

URL: www.thenu.com

*Due to a signed NDA, I'm unable to showcase specific details of my work in my portfolio.

01 Discover

Analyze the existing user flow

Competitor research

Messaging and tone

Usability testing

How to showcase complex biological data for users without healthcare or science backgrounds?

02 DEFINE

Focus

Problem statement(s)

Project objective

Success metrics

Problem statement:

#1 Nina is facing challenges in understanding her results due to her results being too complex and comprehensive.#2 David finds it challenging to stay engaged with the app after reviewing his results, as there's no compelling reason for him to return.

03 DEVELOP

Brainstorm on what are the possible solutions to the biggest pain points our users experience with wireframing.

Ideate and iterate

Design principles:

#1 ...prioritize simplicity in design to cater to users without healthcare or science backgrounds. Ensure that data presentation is clear, straightforward, and easily understandable

#2 ...have features that add value to the user experience, encouraging regular engagement and retesting

04 Post MVP iterations and uplift

Test

Improve

deliver

The design journey persists beyond the last version. The app followed a complete reconstruction, with occasional A/B testing to evaluate performance and explore potential improvements.

05 Before & after