Brand Identity Design for Nurture, a Health & Wellness Company
Andre Gribble
Nurture is a health & wellness consulting company with a holistic approach to healthcare. After spending months designing their own logo on Canva, they reached a point where they were stuck and didn't know where to turn. On our initial call, I was able to get a sense of their vision and learn about their story, their unique approach, and their deeper purpose. I thought their initial logo concept had potential, but it wasn't the best fit for their brand. After developing some additional concepts, we quickly landed on a winning solution that perfectly conveys what Nurture is all about.
The new logo combines simplicity with a personal touch. It manages to feel professional yet warm and approachable.
The script N icon serves as a flexible and powerful design element that reinforces the brand's personality.
I developed a logo system with enough variations to work across different applications.
Recoleta and Parista were strategically paired to elevate the brand's messaging. They convey the brand's personality without calling too much attention to themselves. Parista was also used as the wordmark font, with some customization.
Nurture's visual identity perfectly captures the brand's personality: highly specialized and professional, but also friendly and human-centered. Their fresh approach to healthcare and personalized service are effectively communicated through the use of a cohesive visual style, strategic colors & typography, and overall design direction.
Finally, I designed several social media templates in Adobe Illustrator and exported them into Canva to give my client true ownership of their brand and the power to create their own content content while staying on-brand.
Every brand identity project I work on includes a comprehensive brand style guide.
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Posted Jul 28, 2023
A fresh and comprehensive brand identity system to visually communicate Nurture's unique approach to healthcare.
