Cultural Center of Spain. Visual Identity System.

In 2013, the Cultural Center of Spain in Guatemala was getting ready to move into its new home: an iconic Art Deco building in the heart of the city's Historic Center. They hired me to revitalize their graphic identity and develop a new visual language for their monthly programs, on-site display systems, way-finding, signage, and a wide variety of print and digital applications.

The visual system I designed evolved over the next six years but never lost its essence and personality, remaining recognizable throughout.