Rhodes Fundraising - Logo & Visual Identity

Rhodes Fundraising provides non-profits with fundraising advice and grant writing services.

Philanthropy tends to have a reputation for being more conservative. My client works with non profits in arts & culture, historic preservation, health & human services, and environment. They wanted to own a brand that felt progressive, welcoming, and approachable, while still being elevated and polished.

The new visual identity strikes a balance between traditional & modern, it feels very professional but not corporate. It conveys an established operation, with the flexibility to grow and adapt.



The icon - a radiating sun formed by a dynamic radial repetition of the letter R

Combined logo

Billboard

Street ad

Flag banners

Poster

Web

Color palette







Bus stop ad