Logo design for artisanal dessert bar brand
Andre Gribble
Logo Designer
Typographer
color palette
Adobe Illustrator
Adobe Photoshop
Husband-wife team Nicole & Artie needed a fun and memorable logo to launch Artie Bars, their shortbread business.
We went through a collaborative process to:
• Find the right style for the brand
• Iterate to get the logo just right
• Develop a distinct color palette & typography set
The brief demanded we break away from traditional bakery imagery and clichés. Instead, we aimed to convey the brand's strong personality, playfulness, and premium quality via a cool, tasty and chunky custom wordmark that looks great everywhere!
RESULT:
A bold, playful logo that helps Artie Bars be perceived as a premium artisanal dessert brand like no other.
We picked André for his diverse skill set in hand lettering, branding and graphic design. He went above and beyond to explore the heart of the project. Andre is exceptional at synthesizing feedback and creating efficiency and ease in the design process. He’s our designer for life and I can’t wait to hire him again! — Nicole B.
