Logo design for a tech & IT company

Andre Gribble

Logo Designer

Typographer

color palette

Adobe Illustrator

Adobe Photoshop

Gradient Data Systems is an established tech consulting company working with businesses in Florida and beyond. They needed a new logo to refresh their outdated and unaligned visual identity to better reflect the company's growth and vision.

We went through a 3 stage process to:

1. Craft the right design strategy according to the ideal audience and business goals

2. Explore creative directions, identify the strongest solutions, and develop initial logo concepts

3. Design a strong icon and wordmark, logo variations, and color palette

RESULT:

A clear, strong, and modern logo that helps Gradient Data Solutions be perceived as an expert and established business partner for growth, security and compliance.

I wasn't sure what to expect and did not have a logo in mind. Andre sent a few good ideas and we ended on the one that fit our company. Great Job Andre! – Jose N.