Web Style Guide for a Coaching Services Startup
Andre Gribble
Let's Coach is a service that makes barter coaching more convenient and accessible.
They empower coaches by helping them gain confidence in their new skills, getting them certified to start their own business and continue to help individuals around the world.
As a first step of their brand journey, they needed a web style guide to establish the foundations for their platform before moving on to UI / UX development.
The brief called for a clean but playful treatment: "Unpolished. Not perfect. Vulnerable" were some of the key words that kept coming up in our conversations.
Result:
A fresh visual identity foundation that helps the brand stand out in its field.
"Andre was highly skilled in translating our vague adjectives into beautifully representative visuals. He has strong instincts, as we had no idea what we wanted for the imagery of our platform, but he immediately produced gorgeous hand drawn illustrations that had the perfect vibe for our business! We also weren't sure about the colors we wanted to use, and after 2 iterations, we still ended up picking his original suggested palette because he has a good eye and vision. — Whitney C.
Brand illustrations:
