Primed is a US-based startup that helps users optimise their dating profiles with guidance from vetted advisors who match their personality type. By pairing human expertise with modern tech, Primed helps people present their most authentic selves online — and make more meaningful connections.

The founders needed a complete brand direction and identity from the ground up. The challenge was to express credibility, warmth, and optimism — creating a people-centric brand that builds trust while feeling fresh and playful.

Through a focused brand workshop, we clarified Primed’s personality, audience, and tone. The resulting identity is bright, modern, and human — reflecting their mission to make online dating advice feel accessible, empowering, and fun.

Brand Workshop & Strategy

Logo & Identity System

Color Palette

Typography

Iconography & Microbranding

Visual Guidelines

Unified team alignment around a clear brand vision

Distinct, people-first visual identity ready for launch

A brand presence that feels expert yet approachable