Rebranding a Corporate Services & Legal Firm in Dubai
Gavin Booyens
Rebranding a Corporate Services Firm in Dubai
A brand and web transformation to elevate credibility and conversion
Overview
Industry: Corporate & Legal Services (Dubai)
Scope: Brand Strategy | Identity Design | UX | Website Design
Timeline: 2 Months
Challenge
Banks Corporate Services offered high-value corporate and legal support, yet their brand felt dated and inconsistent.
The identity and website didn’t reflect the precision or professionalism clients experienced in person.
They needed a refined brand system and website that elevated perception and converted better in Dubai’s competitive market.
Approach
I facilitated a discovery workshop with key stakeholders to uncover values, tone, and differentiation.
From those insights, we built a brand platform defining character, message, and design principles, then formalised it in a brand guide.
Finally, I redesigned the user experience and website to move from a static brochure to an interactive business tool that builds trust and drives contact.
Moodboards & Early Concepts
Moodboard Rationale
Moodboard 01
Photography Styling
Photography Moodboard
Stylescape & Logo Update
Final Stylescape
Main Logo Lockup
Scalable Logo Lockups
Brand Guide Logo Breakdown
Brand Colors
Brand Guide Typography Specs
Website Design
Outcome
The rebrand delivered a unified identity and digital experience that communicates confidence and credibility.
The new website now functions as a lead-generating asset rather than a static presence.
Post-launch, the firm reports greater clarity, smoother client conversion, and higher perceived value across their network.
Results & Impact
Stronger client conversions through clear messaging and design hierarchy
Elevated professional perception and brand consistency across all channels
Internal alignment around shared values and communication standards
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Posted Oct 14, 2025
Repositioned a professional firm through a complete brand and website overhaul. Increased perceived value, elevating the firm to world-class standards.
