Optum Annual Clinician Forum Looker Studio Reports
Erin Riggers
Project Description
Custom designed Looker Studio dashboards for analysis of virtual conference attendee engagement tracking data.
My role in the project included:
Design of the event model utilized to measure attendee engagement
Design of Looker Studio dashboard theme based upon Optums's branding style guide for the event.
Unification of tracked user activity data with registrant data via user_id (anonymous on the analytics side, and with user consent) for advanced segmentation filtering in Looker reports, and individualized event reporting for the purpose of enabling Optum's event organizers to follow-up with attendees following the conference.
Implementation of full suite of Looker Studio dashboards
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Posted Dec 11, 2024
Custom designed and implemented Looker Studio dashboards containing in depth analysis of virtual conference attendee engagement tracking data.
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Sparks
Optum
