HP DevOne Product Launch Marketing Spend Looker Dashboards
Erin Riggers
Data Visualizer
Data Analyst
UI Designer
Campaign Manager 360
Google Ads
Looker Studio
HP
Epik Brands
Project Description
Designed and implemented several omni-channel Looker Studio dashboards to support HP's new product launch of Dev One. Dashboards enabled HP to closely monitor and optimize their marketing spend in association with the launch.
Dashboards were designed in adherence with HP's branding style guide.
Screenshots
Roll-up dashboard that sourced data from seven different data sources to produce the metrics presented.
Google Analytics traffic report
Individual channel spending report for SEM channel
