To create new brand messaging for the different services and products Mindbloom offers. I was delivered a structure we 23 original blurbs that needed to be redone with 3 variations. The 3 variations included: paragraph copy (3-5 sentences), one-liner copy (1-2 sentences), headline copy (2-5 words).

Research: deep-dive into Mindbloom's current copy on their website to familiarize myself with the current tone and voice.

Paragraph Copy: the paragraph copy should be shareable on socials, so throughout this process I was thinking through a lens of social media to identify what could potentially resonate with followers on socials. This meant doing research on socials as well.

One-liner Copy: this copy should be able to be used in ads, press, and on socials. During this process I broke down the ways in which I wanted this text to resonate with readers, and then make variations for each goal. This section was asked to have at least 3 one-liners.

Headline Copy: this section was mean to have a "punch" to it -- I imagined myself reading an article, or browsing google and thinking what would have stopped me to read the piece.

After each article was done, I then did a revision round before send-off, this was to clean any small errors and clean up or combine thoughts that had been jotted down.

Would love to connect further about how I can set the foundations for your brand to have a scalable and successful social strategy!

Let's connect: samanthafreelancer15@gmail.com