Brand identity and design for non-profit animal rescue organization in South Florida.

Sage Animal Wellness is a non-profit organization that offers low-cost spay and neuter services, vaccinations, and adoptions for cats and dogs. They are currently located in Broward County, Florida and their founder, Regina Vlasik, has been providing services and rescues for cats and dogs for many years.

For the re-branding of Sage Animal Wellness, we created a modern, clean, and playful design with a color scheme of primary colors. The logo and iconography is made up of simple linework that compliments the clean and colorful typography.

For the social media branding we wanted to create an eye-catching layout composed of bright primary colors and playful typography/iconography. In order to establish a trending social media presence, the design layout must be uniform throughout all social media platforms, by utilizing logos, prints, color schemes, etc.

The characters and design elements must clearly describe the focus of the organization, which is veterinary and adoption services for cats and dogs. This is achieved through the use of the banner elements with color variations that demonstrate iconography representative of the services provided.

The goal of the social media brand is to provide their audience with a clear understanding of the services they provide, as well as create a community of people that share the same love and passion for rescuing and caring for pets. It is essential to create professional yet playful posts that capture the identity of the brand, and relate to the pet owner that is in need of services.