Ciderboys Packaging Design

Re-branding concept for the packaging and label design of Ciderboys Hard Cider. Focus was on creating a new logo and elevating the brand's beverage packaging.

Concept for a new logo and packaging/label design for Ciderboys Hard Cider. The old logo relied solely on type, so I re-branded it by designing a playful character as the icon of the brand. This logo is then used as a base to create profiles for the various flavors of Ciderboys Hard Cider, such as Strawberry Magic and Pineapple Hula. The concept was to make the brand more attractive to the diverse young adult demographic ranging from ages 21 - 35 by emphasizing the health positive aspects of the brand such as being gluten-free and the use of natural ingredients and sweeteners. As well as utilizing hyper-playful characters, bright colors, and a retro-esque type to build on the youthful aspect of the brand.

The color scheme and layout is straightforward (reds, greens) with pops of bright colors as secondary elements. The concept is to have a minimal packaging design in terms of quantity with maximalist style in terms of quality --- in order to focus the eye on fewer assets yet have those elements be more elevated graphically.