Maqueei Study Case

The idea for this project came from a personal need to buy beauty products both online and in person. Finding products such as foundation, blush, lipsticks and so on became difficult via websites/apps due to the lack of information I found, such as: Not knowing how to choose the right color for my skin without trying it Searching several sites to find the best price A lot of bureaucracy and time wasted on the product exchange policy Even with the negative points, buying online is still the most worthwhile, not only because of the comfort of being able to buy at the time and place you want, but also because of the variety of products and the discount coupons that really attract the buyer's attention.

The idea for this project came from a personal need I had when purchasing beauty products both online and in-store. Finding products like foundation, blush, lipstick, and so on became difficult to purchase through websites and apps due to the lack of information I encountered, such as:

Not knowing how to choose the right shade for my skin tone without trying it on

Having to search through multiple websites to find the best price

Too much red tape and wasted time dealing with product return policies

Even with these drawbacks, online shopping is still the most worthwhile option not only because of the convenience of being able to shop whenever and wherever you want, but also because of the wide variety of products and the discount coupons that really catch shoppers’ attention.

Context:This project originated from a personal need: buying beauty products online and in-store was often frustrating due to limited product information, making it difficult to choose items like foundation, blush, or lipsticks. This challenge inspired me to create a solution that simplifies the shopping experience and helps users make confident choices.

Goal:Design an app that guides users in choosing and purchasing beauty products efficiently. The ultimate aim is to reduce returns and exchanges, providing a more informed, satisfying, and stress-free shopping experience.

Solution:Based on user research and persona development, the app offers:

AI-powered product testing to preview foundation, lipstick, and other items virtually

Price comparison tool to find the best deals across stores

Color and product comparison to help users select the right items without the risk of future returns

Process & Learnings:

Conducted user research to understand pain points and shopping behaviors

Developed personas and user journeys to guide design decisions

Created wireframes and high-fidelity mockups, iterating based on testing

Learned core UX principles, user-centered design, and practical UI execution, making this my foundational project

Impact:The app empowers users to make smarter, more confident beauty purchases, enhancing satisfaction and reducing the frustration of trial-and-error shopping. As my first study case, it represents the start of my journey in UX/UI, where I applied theory into practice and discovered my passion for solving real user problems.