Scalable Landing Pages

End-to-end design of a scalable landing page system for Alumni, built to give large enterprise brands full control over their digital presence.

Context

EnterpriseAlumni is a B2B platform used by companies to manage their alumni networks.Because it serves multiple clients, each company needed its own landing page to communicate its value proposition and attract users.

Although built on the same platform, these landing pages had to reflect each client’s branding, tone, and audience while still maintaining a consistent and scalable structure.

I was responsible for the end-to-end design of multiple landing pages across different clients.

This included:

Designing responsive layouts for web, tablet, and mobile

Structuring content for clarity and conversion

Adapting each page to the client’s branding (logo, colors, visual identity)

Creating and maintaining reusable components and modules

Collaborating closely with developers and QA throughout the process

Supporting the project from concept to post-release

I created wireframes for the Alumni landing page to help structure the experience, especially since the pages were organized in separate modules.

This allowed me to optimize the layout and think in reusable components, many of which could also be adapted for mobile.

The landing pages followed a modular system, which allowed for scalability across different clients.

While the structure remained consistent (based on reusable sections), each page was customized by:

Adjusting visual identity

Prioritizing different content

Adapting messaging for specific audiences

This approach balanced efficiency and personalization, making it possible to deliver multiple client pages without compromising quality.

Figma - main tool for UI design and layout

Photoshop - image editing and visual adjustments

Adobe XD - used in parts of the process

Close collaboration with developers and QA to ensure accurate implementation

I worked in continuous collaboration with developers and QA, ensuring that:

Designs were implemented correctly

Components behaved as expected across breakpoints

The final experience was consistent with the original design

I was also involved after release, supporting iterations and adjustments when needed.

Live Landing Pages

Ryan — https://alumni.ryan.com/

Forvis Mazars — https://alumni-network.forvismazars.us/

Southwestern — https://alumni.southwestern.com/

Optiver — https://alumni.optiver.com/