GIMI – A Bold Redesign for a UGC Creator Brand Marketplace

GIMI is all about flipping creator marketing on its head. Instead of brands paying up front and hoping for the best, they only pay when content actually performs. And for creators? It means instant rewards the moment their posts get engagement.

When the GIMI team came to us, they knew the idea was strong, but the platform itself didn’t live up to it. The app felt clunky, inconsistent, and lacked a proper design system. Our job was to give GIMI a new identity and redesign the entire experience so it finally matched the energy of the vision.

We worked closely with the GIMI team through brainstorms, reviews, and plenty of back-and-forth to nail down exactly how GIMI should feel. The result is a platform that’s bold, high-energy, and fun to use - with bright colours, playful moments, and a design system that can scale as the product grows.

It’s not just easier to use; it’s exciting.