Pluto - Gamified Pet Care App Backed by Veterinary Expertise
Velocity Labs
Pluto saw rapid adoption, with over 250 signups in the first three weeks, proving the demand for a trusted pet care solution.
The app keeps users engaged through expert content and gamification, helping pet owners stay informed while earning rewards.
By bridging the gap between education and action, Pluto empowers pet owners to make better decisions while strengthening partnerships with pet care brands.
Pet owners struggle with unreliable, conflicting advice, making it hard to know what’s best for their animals. Olivia, a practising vet and founder of Pluto, wanted to change this by creating a platform that provides expert-vetted guidance while keeping owners engaged. We partnered with her to build Pluto - an intuitive app that combines trusted education, health tracking, and gamification to motivate pet owners to actively care for their pets.
Pluto has become everything I hoped for - simple, engaging, and genuinely useful for pet owners. Velocity guided me through the entire process and brought my idea to life in a way that makes a real difference - Olivia Clark (Founder at Pluto Pets).
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Posted Oct 2, 2025
We helped build Pluto: an expert-led pet care app with gamification, tracking, and over 250 signups in its first 3 weeks.
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Timeline
Jan 2, 2024 - Feb 16, 2024
