MoneySmart x Amex Credit Card Meta Ads Campaign

Role: Visual Designer – Meta Ads (Facebook & Instagram) Led the visual design and creative execution of Meta ad assets promoting Amex credit cards. Responsible for concept development, layout design, and adapting creatives across placements while aligning with Amex's premium brand identity.

Promote various American Express credit card offerings (e.g. rewards, miles, cashback) via Meta ads

Translate Amex’s luxury and lifestyle positioning into visually striking ad creatives

Maintain brand consistency while aligning with MoneySmart’s content style

Drive higher click-through rates and engagement across Hong Kong markets

Support A/B testing with multiple visual directions.