MoneySmart x Amex Credit Card Meta Ads Campaign
Alice Ng
MoneySmart x Amex Credit Card Meta Ads Campaign:
Role & Responsibilities
Role: Visual Designer – Meta Ads (Facebook & Instagram)
Led the visual design and creative execution of Meta ad assets promoting Amex credit cards. Responsible for concept development, layout design, and adapting creatives across placements while aligning with Amex's premium brand identity.
Project Goals
Promote various American Express credit card offerings (e.g. rewards, miles, cashback) via Meta ads
Translate Amex’s luxury and lifestyle positioning into visually striking ad creatives
Maintain brand consistency while aligning with MoneySmart’s content style
Drive higher click-through rates and engagement across Hong Kong markets
Support A/B testing with multiple visual directions.
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Posted Jun 12, 2025
Led visual design for Amex credit card Meta ads, boosting engagement.
