MoneySmart x Trust Bank Credit Card EDM Campaign

Role: Visual Designer – EDM (Email Design & HTML Development) Designed and developed responsive email creatives to promote Trust Bank’s credit card offerings. Responsibilities included visual layout, asset optimization, and ensuring consistency across devices and email platforms.

Drive credit card sign-ups through clear, benefit-led email design

Communicate Trust Bank’s unique value propositions (e.g. no annual fee, instant approval)

Maintain brand alignment with Trust while reflecting MoneySmart’s email structure and tone

Optimize email performance through mobile-friendly design and concise messaging

Support A/B testing with variations in layout, CTA design, and visual hierarchy