MoneySmart x Trust Bank Credit Card EDM Campaign
Alice Ng
MoneySmart x Trust Bank Credit Card EDM Campaign:
Role & Responsibilities
Role: Visual Designer – EDM (Email Design & HTML Development)
Designed and developed responsive email creatives to promote Trust Bank’s credit card offerings. Responsibilities included visual layout, asset optimization, and ensuring consistency across devices and email platforms.
Project Goals
Drive credit card sign-ups through clear, benefit-led email design
Communicate Trust Bank’s unique value propositions (e.g. no annual fee, instant approval)
Maintain brand alignment with Trust while reflecting MoneySmart’s email structure and tone
Optimize email performance through mobile-friendly design and concise messaging
Support A/B testing with variations in layout, CTA design, and visual hierarchy
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Posted Jun 12, 2025
Designed responsive email creatives for Trust Bank's credit card promotion.
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Trust Bank
