MoneySmart x FUTU Investment EDM Campaign
Alice Ng
MoneySmart x FUTU Investment EDM Campaign:
Role & Responsibilities
Role: Visual Designer – EDM (Email Design & HTML Development)
Handled the visual design and HTML coding of email campaigns promoting FUTU’s investment platform. Ensured responsive layout, clarity of messaging, and brand alignment with both FUTU and MoneySmart.
Project Goals
Drive user sign-ups for FUTU’s investment platform via email marketing
Highlight key features like zero-commission trading and access to global markets
Design clean, trust-building visuals to appeal to new investors in SG and HK
Maintain consistent branding while optimizing for mobile engagement
Improve CTR and lead generation with clear CTAs and benefit-driven layout
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Posted Jun 12, 2025
Designed and coded email campaigns for FUTU's investment platform.
