Redesign the Kitsby homepage to reflect the brand’s refreshed identity—highlighting its Asian American culinary storytelling, enhancing user experience, and increasing conversions for classes, products, and events.
Key Goals
Improve first impression and communicate Kitsby’s unique brand story
Create clear user pathways to product categories: baking kits, classes, and events
Enhance mobile responsiveness and visual consistency
Drive better engagement through strategic visual storytelling
Support future scalability for content updates and campaigns
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Posted Jun 12, 2025
Redesigned Kitsby's homepage to enhance brand identity and user experience.