MoneySmart x DBS Bank Personal Loan EDM Campaign

Role: Visual Designer – EDM (Email Design & HTML Development) Designed and built email creatives to promote DBS Bank's personal loan product. Responsible for layout design, HTML/CSS development, and ensuring mobile responsiveness and branding consistency.

Promote DBS personal loan offerings through engaging, high-performing EDMs

Highlight key benefits such as low interest rates and fast approval

Align with DBS’s brand guidelines while maintaining MoneySmart’s visual style

Optimize emails for readability, responsiveness, and strong call-to-action clarity

Support performance uplift in CTR and conversion via clean, benefit-focused design