MoneySmart x DBS Bank Personal Loan EDM Campaign
Alice Ng
MoneySmart x DBS Bank Personal Loan EDM Campaign:
Role & Responsibilities
Role: Visual Designer – EDM (Email Design & HTML Development)
Designed and built email creatives to promote DBS Bank's personal loan product. Responsible for layout design, HTML/CSS development, and ensuring mobile responsiveness and branding consistency.
Project Goals
Promote DBS personal loan offerings through engaging, high-performing EDMs
Highlight key benefits such as low interest rates and fast approval
Align with DBS’s brand guidelines while maintaining MoneySmart’s visual style
Optimize emails for readability, responsiveness, and strong call-to-action clarity
Support performance uplift in CTR and conversion via clean, benefit-focused design
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Posted Jun 12, 2025
Designed and developed EDMs for DBS Bank's personal loan promotion.
