MoneySmart x OCBC Credit Card EDM Campaign
Alice Ng
MoneySmart x OCBC EDM Campaign:
Role & Responsibilities
Role: Visual Designer – EDM (Email Design & HTML Development)
Designed high-converting email campaigns for various OCBC credit card products. Tasks included visual layout and ensuring consistent branding across devices and email clients.
Project Goals
Promote specific OCBC credit cards (e.g. cashback, rewards) via targeted email marketing
Increase click-through and application rates through clear, benefit-focused design
Ensure alignment with OCBC’s premium brand and MoneySmart’s editorial tone
Design mobile-optimized, visually engaging layouts that support strong CTAs
Streamline email templates for faster turnaround and scalability
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Posted Jun 12, 2025
Designed high-converting email campaigns for OCBC credit cards.
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