The Loop

The Loop stands as Australia’s top creative community, catering to designers, marketers, illustrators, photographers, and copywriters alike. It holds a distinct position as the prime platform for showcasing work, discovering projects, and connecting with job opportunities.

My collaboration with the Loop team involved a comprehensive overhaul of the platform, transforming it into a career advancement vehicle and the best place to source talent. Through meticulously rethinking the onboarding flows, the profiles, the portfolios, and the job post integrations, we managed to not only increase user engagement and reduce churn rates, but also boost job post revenue and enlist big-name advertises such as MTV, BBC, Uber, Spotify, and Bauer Media.