Rollpark

Rollpark employs its patented geotextile technology to construct industrial-scale parking lots for clients such as Ford, Canadian Pacific, and PennState. Over 1,000,000 cars are parked in these lots, which are more cost-efficient and eco-friendly than asphalt.

I collaborated with the Rollpark team on creating their product’s branding and developing the website. With the goal of expanding to the SME sector, we created a friendly and visceral design language that employed cross-section illustrations and infographics to educate potential clients about the product. This exciting new approach proved to be effective in attracting a new type of buyer, facilitating Rollpark’s expansion of its client portfolio.