Vitoria Scassia is a makeup artist based in São Paulo, Brazil. Working in the area since 2019, Vitoria's mission is to highlight people's unique beauty — not change it — using makeup. Recently she also added personal coloring to her work packaging, aiming to help people find the colors that were born with them!

Picking the colors for this brand was fairly easy. Vitoria was very clear about what she wanted, and her personality said it all: she wanted colors that were clean and elegant, and that made this elegance appear to her consumers.

With that said, I decided to use earthy tones, not only for the message it spreads, but also because some of the tones reminded Vitoria's skin tone, which was very important to her (and a part of her previous visual identity).

Vitoria's logotype was even more special because it was handwritten by Vitoria herself, and straightened by me. The idea was to bring a personal tone of voice to Vitoria Scassia, and to strengthen the personal brand message.

If you wanna know more about Vitoria Scassia's work, follow her on instagram: @vitoriascassia