Knitty Gritty Witty is a

Knitty Gritty Witty is a handmade knitting and fiber arts brand that I designed from concept to execution. I developed the visual identity, logo, color palette, brand direction, and digital presentation to create a cozy, playful, and professional identity. The project showcases my ability to build a creative brand from the ground up, blending storytelling, product design, and e-commerce-focused visuals.