Building Frenly: The Emotional AI for Modern Pet Parents

Frenly is the first proactive, emotionally intelligent AI app designed to support modern pet parents. Instead of just collecting data, Frenly interprets behaviors, guides daily care, and bridges the emotional gap between what pets feel and what their humans actually understand.

Bright Studios was brought in to build a complete social media presence from the ground up: positioning, strategy, content system, visual identity, and storytelling — all crafted to introduce Frenly to its first wave of users ahead of launch.

Pet parents are overwhelmed.

They Google symptoms at 2am, ask Facebook groups for contradictory advice, jump between apps, follow influencers, binge YouTube videos, and still feel:

unsure if they’re “doing enough”

confused by mixed information

guilty when they miss a signal

alone with their concerns

Frenly needed to enter the space as a calm, trustworthy, emotionally intelligent voice not another startup screaming for attention.

The brand required:

A clear emotional position

A content system that balances education + empathy

A visual identity that feels warm, modern, and non-clinical

Viral formats to drive early awareness

Structured storytelling leading up to the product launch

We defined Frenly’s core narrative around:

The positioning acts as the foundation for every post, caption, and interaction. The tone is warm, grounded, and emotionally intelligent — never clinical or hype-driven.

A complete 360° framework built around five pillars:

Confidence, clarity, emotional reassurance.

Myth-busting, psychology, behavior insights.

Simple, transparent, approachable explanation of the AI.

Raising awareness, shaping community norms.

Relatable, human-led, user-centered storytelling.

We designed a content schedule of 12 posts per month, mixing Reels, carousels, designed posts, B-roll, and UGC-style videos.

We developed a visual system built specifically for social media:

Pastel purple-pink-white gradient background

Minimal glass-morphism overlays

Soft, airy lighting

Realistic pets + real humans

Gentle iconography (paws, subtle shapes)

Consistent emotional warmth

A Midjourney prompt library was created to produce:

Real human + dog imagery

Soft journal textures

Emotional portraits

UI-in-context shots

B-roll backgrounds

Scroll-stopping cover images

We produced a full set of hero posts, including:

“Every notification is walk time”

“Me googling things at 2am…”

“Tiny things pet parents overthink”

“5 dog signals you misread every day”

“What is Frenly? (Pinned post)”

“Why we built Frenly”

“3-dog parent using the app”

“Dogs on the bed: yes or no?”

“If your dog could talk… this is the closest thing.”

Every post includes a CTA aligned to launch:

Full brand messaging architecture

Social media strategy & monthly content system

12-post content calendar

Visual identity for social

Midjourney prompt library (images + video)

6 viral Reels

4 educational carousels

Pinned introductory carousel

UGC-style home-video scripts

AI-narrated behind-the-scenes brand story

Tone of voice guide for captions & community engagement

Although Frenly has not yet launched publicly, early content testing shows:

+ High save & share rates on educational posts

+ Viral potential on 2AM Google and meme-based Reels

+ Strong early community interaction (“FRENLY” comments for early access)

+ Increasing follower growth via relatable storytelling

+ Improved clarity in brand positioning from user feedback

+ Positive emotional responses (“This is exactly how I feel as a pet parent”)

The social foundations are now primed for scale as the app rolls out.

Frenly now enters the market with:

A distinctive emotional voice

A clear value narrative

A scroll-stopping visual style

A content system built to scale

A community-driven launch momentum

This project blends branding, creative direction, storytelling, emotional psychology, and technical execution into one cohesive system designed to help Frenly become the go-to tool for modern pet parents.