Oleos & Canvas — 5 Years of Brand Cohesion
Ernesto Carrazana
[featured image: qyacis8c6bolzlkpyqnj]
Consistent Visual Branding (2019–2024) for Oleos & Canvas
Built and maintained a unified visual identity over 5 years for an art platform bridging Cuban and global artists. Integrated editorial design, social media, and video under one cohesive brand — so every piece felt like part of the same story.
My Role and Strategic Value
As the lead designer and brand strategist, I defined the visual language, tone, and narrative framework for Oleos & Canvas. From concept to execution, I ensured consistency across:
Editorial design (catalogs, proposals, brochures)
Social media campaigns (Instagram, Facebook)
Video content — brand storytelling and exhibition recaps
Event branding (exhibitions, openings, partnerships)
This long-term partnership allowed me to evolve the brand organically, responding to cultural shifts and audience feedback — making it not just visually consistent, but emotionally resonant.
See full visual journey →: http://u.pc.cd/QXH7
See On Going Expositions:
Used Tools
Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva (for rapid social mockups), Adobe Premiere (for video projects), Figma (for web collaboration).
Conclusion
Over five years, Oleos & Canvas transformed from a local art initiative into a globally recognized platform — thanks to a visual identity that was both flexible and unmistakable.
This project taught me that consistent branding isn't about repetition — it's about resonance. Every poster, post, or page was designed to feel like a chapter in the same story — one that celebrates art, culture, and connection.
About Oleos & Canvas — Editorial Design
Proposal Book — Strategic Brand Alignment for Partnerships
#ProudToBe Toronto — Global Expansion Through Collaboration
Journey to the Island — Event Branding & Print Design
Instagram as a Narrative Tool — Connecting Culture Through Questions
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Posted Oct 10, 2025
Built and maintained a unified visual system over 5 years for Oleos & Canvas, a creative studio blending art, design, and storytelling.
