Website Refresh for Oscar Oscar Salons – Elevating Luxury
Kennedy Touet
Brand Voice Refinement
Analyzed Oscar Oscar Salons’ existing copy and identified opportunities to strengthen their tone of voice: modern, luxurious, and approachable.
Created a consistent style guide to reflect the brand’s high-end positioning and appeal to a discerning audience.
Website Copy Revamp
Highlighted the brand’s legacy, award-winning stylists, and premium services to immediately capture attention.
Included a strong call-to-action (e.g., “Book your luxury hair experience today”).
Brand Story Pages
Crafted a compelling narrative to introduce WILDE by Oscar's house brand, highlighting its origins, philosophy, and mission.
Wrote captivating yet elegant descriptions of the products and ingredients, tailored to the target market.
Incorporated authentic and persuasive language to showcase the key selling points of the brand to showcase the expertise of the brands creators and the transformative results clients could expect.
Product Introduction
Created detailed and benefit-driven descriptions for luxury house brand products. (Eg. Shampoos, conditioners, repair masques and styling tools.)
Focusing on key features like premium natural ingredients, sustainability, and results-driven formulations to resonate with quality-seeking clients.
SEO Integration
Conducted keyword research to ensure the copy targeted relevant search terms (e.g., “luxury hair salons Australia,” “best balayage stylists”).
Optimized headers, meta descriptions, and on-page text to improve organic search rankings.
Results
Stronger Brand Messaging: The new pages aligned with Oscar Oscar’s luxury image and positioned the house brand as a premium offering, reinforcing customer trust in their expertise.
Improved In-Salon Engagement: Clients expressed greater interest in the product lines, frequently asking stylists about their benefits and recommended usage.
Boosted Organic Traffic: SEO efforts led to an increase in website traffic through service pages and blog posts from search engines.
Key Takeaways
This project highlights my ability to combine creativity with strategy to deliver website copy that not only reflects a brand’s identity but also drives measurable results. I loved working with Oscar Oscar Salons to bring their notorious luxury in-salon experience to life online.
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Posted Jan 27, 2025
Putting the in-salon luxury experience into words. Crafted elegant, informative, and approachable website copy to support premium brand positioning.
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