Website Copywriting for Woman's Nutritionist
Kennedy Touet
What I Did
Brand Voice Development
Defined the tone of voice as warm, professional, and empowering to resonate with expectant mothers and families.
Ensured all content conveyed trust and empathy while maintaining authority in her field.
Homepage Copy
Created an engaging homepage that highlighted Katrina's unique approach, credentials, and client benefits.
Included a clear call-to-action encouraging visitors to explore services and book consultations.
Service Pages
Wrote detailed, client-focused descriptions of her prenatal nutrition programs, tailored to common pregnancy-related concerns like morning sickness, healthy weight gain, and postpartum recovery.
Positioned her services as solutions to real challenges faced by her target audience.
About Page
Developed a compelling bio that highlighted Katrina's credentials, experience, and passion for prenatal nutrition.
Created a personal connection by sharing her journey and her mission to support healthy pregnancies.
Blog Page Framework
Set the foundation for her blog by crafting an introductory page that emphasized her commitment to evidence-based advice and practical tips for expectant mothers.
SEO Optimization
Conducted keyword research and seamlessly integrated high-ranking terms like “Australian prenatal nutritionist” to boost her visibility on search engines.
Structured the copy with optimized headers, meta descriptions, and user-friendly formatting for maximum impact.
Results
Top Google Ranking: The website ranks on the front page of Google for the term “Australian Prenatal Nutritionist,” solidifying Katrina as a leading expert in her niche.
Improved Client Engagement: The clear and approachable copy helped drive more inquiries and consultations.
Stronger Online Presence: The new website has become a trusted resource for expectant parents, showcasing Katrina's expertise and credibility.
Key Takeaways
This project reflects my ability to craft client-focused, SEO-driven web copy that elevates brands in niche industries. Writing for Katrina allowed me to blend strategy and empathy to deliver a website that informs, engages, and converts visitors into loyal clients.
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Posted Jan 27, 2025
Professional, approachable, and SEO-optimized website to establish a nutritionist's expertise, connect with expectant parents, and grow her client base.
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