Defined the tone of voice as warm, professional, and empowering to resonate with expectant mothers and families.

Ensured all content conveyed trust and empathy while maintaining authority in her field.

Created an engaging homepage that highlighted Katrina's unique approach, credentials, and client benefits.

Included a clear call-to-action encouraging visitors to explore services and book consultations.

Wrote detailed, client-focused descriptions of her prenatal nutrition programs, tailored to common pregnancy-related concerns like morning sickness, healthy weight gain, and postpartum recovery.

Positioned her services as solutions to real challenges faced by her target audience.

Developed a compelling bio that highlighted Katrina's credentials, experience, and passion for prenatal nutrition.

Created a personal connection by sharing her journey and her mission to support healthy pregnancies.

Set the foundation for her blog by crafting an introductory page that emphasized her commitment to evidence-based advice and practical tips for expectant mothers.

Conducted keyword research and seamlessly integrated high-ranking terms like “Australian prenatal nutritionist” to boost her visibility on search engines.

Structured the copy with optimized headers, meta descriptions, and user-friendly formatting for maximum impact.