Google Ads Set Up for Website Clicks 👩💻
Kennedy Touet
What I Did
Campaign Strategy Development
Identified campaign goals: attract new customers and promote popular services with a focus on local areas.
Researched relevant keywords and local audience behaviours to develop a dual-campaign strategy.
Campaign Setup
Created a multi-channel campaign to display dynamic ads across Google’s inventory, including YouTube, Gmail, Search, and Display.
Wrote conversion-focused ad copy highlighting key selling points such as sustainability, professional services, and bookings.
Created visual assets to support messaging.
Used ad extensions (e.g., callouts and site links) to enhance ad visibility and provide quick access to key pages.
Leveraged geo-targeting to focus local customers and encouraged online bookings.
Tracking and Optimization
Set up conversion tracking using Google Ads and the client’s booking platform to measure campaign effectiveness.
Monitored campaign performance and adjusted targeting, budgets, and creatives to improve ROI after the campaign period.
Refining ad strength using negative keywords and other optimization techniques to cut ahead of competition.
Results
Increased Visibility: 4 Ad Sets reached over 250,000 local impressions within the first 90 days.
Higher Engagement: Achieved a 5.2% CTR (Click-Through Rate) on the Performance Max Campaigns, well above the industry average. And achieved a 3.3% CTR on the Search Campaigns. Engagement Rate average of 25%
Boosted Conversions: The campaigns generated 245 new conversions in the first 90 days, with a 4,473.28% ROI.
Brand Awareness: Performance Max Campaign expanded the client’s visibility across Google’s network, helping them attract new customers.
Key Takeaways
Create and execute a targeted Google Ads strategy that drives measurable results for a local business. By combining creative ad copy with data-driven optimizations, I helped this client attract new customers and grow their business efficiently.
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Posted Jan 27, 2025
I created and implemented a one-off Google Ads campaign strategy for a local beauty service provider to increase awareness and drive bookings.
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