Website Design for AetherAI
Pragati
Designing the Host Experience for AetherAI
Product: AetherAI
Role: UX/UI Designer
Platform: Web (Landing Page, Onboarding, Dashboard)
Vehicle rental operators rely on marketplaces.
While those platforms bring,
High commission fees
No control over branding
Limited pricing flexibility
No ownership of customer data
AetherAI give hosts complete ownership of their fleet, pricing, and customer relationships.
I designed the complete host journey from first click to fleet management.
The Goal
Was to design a seamless experience that:
Converts marketplace users
Simplifies vehicle onboarding
Makes complex fleet management intuitive
01 — Awareness
Landing Page
Goal: Clearly differentiate AetherAI and increase signups.
Key Decisions
Strong value proposition: “Your Fleet. Your Prices. Your Platform.”
Side-by-side marketplace comparison
Modular feature highlights
Transparent pricing plan
Prominent CTAs: Get Started / Watch Demo
Research Personas
These personas from user interviews, behavioral patterns, and market research to represent key user groups before designing the AetherAI platform.
Vehicle Host (Supply Side)
Vehicle Renter (Demand Side)
Result: A confident, trust-driven marketing experience focused on ownership and profitability.
02 — Activation
Vehicle Onboarding
Goal: Make vehicle registration simple and error-free.
Instead of long forms, I designed a guided 5-step flow:
1. Host Information
Minimal fields. Clear validation. Fast account creation.
2. Pickup Location
Clear field structure to avoid confusion around logistics.
3. Vehicle Details
Structured grouping to reduce errors in license and state entry.
4. Photo Upload
Drag-and-drop interaction with clear visual guidance.
5. Confirmation & Payout Setup
Success state followed by Stripe integration — turning setup into monetization.
Result: Reduced cognitive load and a lightweight onboarding experience.
Vehicle Onboarding
03 — Engagement
Host Dashboard
Goal: Turn complex fleet data into actionable insights.
Overview
Instant snapshot of:
Earnings
Booked days
Upcoming trips
Maintenance alerts
Clarity in seconds.
Pricing & Availability
Base rate controls
Dynamic discount rules
Last-minute pricing boosts
Calendar availability management
Revenue optimization made simple.
Smart Maintenance
Predictive service alerts
Cost summaries
Maintenance history tracking
From reactive repairs → proactive management.
Telematics Insights
Driving behavior metrics
High-speed alerts
Trip logs & downloadable reports
Operational confidence through data.
Host Dashboard
Final Outcome
The result is a cohesive host ecosystem that:
Clearly differentiates from marketplaces
Reduces onboarding friction
Empowers hosts with control and automation
AetherAI becomes more than a rental tool
It becomes a command center for vehicle operators.
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Posted Dec 21, 2025
AetherAI is a platform that empowers vehicle operators with full control over pricing, branding, customer relationships and fleet intelligence.
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