HELIOS RAKIJA

Industry Alcoholic Beverages

Market Serbia

Helios Rakija is a high-quality fruit brandy crafted in Serbia, blending tradition with a contemporary approach to premium spirits. The challenge was to design a label that communicates authenticity and heritage, while standing out on shelves through strong visual presence and modern aesthetics. The brief called for a design that evokes craftsmanship, purity, and legacy, without falling into clichés. The client wanted to highlight the name “Helios” not only as a nod to the sun and fruit ripening but also as a symbol of strength, clarity, and character. Inspired by that, the design had to strike a balance between minimalism and richness, to appeal to both traditional and modern rakija consumers.

The final label design is bold and elegant, featuring a custom serif logotype with sharp, confident letterforms. A refined sun motif subtly radiates from the center, tying the product name back to its mythological and agricultural roots. The color palette combines deep, earthy tones with metallic accents for a premium finish, while a textured background adds depth and tactility to the label. Every design element, from the layout to the typographic hierarchy, reinforces the product’s position as a modern classic. Helios Rakija doesn’t just look refined; it feels like a toast to history, distilled with intent.