NORDIC HOUSEWARE GROUP

Industry Retail & Licensed Consumer Products

Market Denmark / International

Nordic Houseware Group (NHG), an official LEGO® licensing partner, required a refreshed product catalog to present their upcoming LEGO Storage and Home Decor collections for 2026.

The goal was to design a catalogue that feels both playful and highly structured, reflecting LEGO’s iconic visual universe while maintaining the clarity and polish expected in a professional B2B product presentation.

The catalog needed to work across both print and digital formats, with consistent layout logic, clear product information, and a smooth experience for buyers reviewing a wide assortment of SKUs, color variations, and promotional highlights.

The catalog system was built around strong grid discipline, generous spacing, and a clean typographic hierarchy that allows the products to remain the main focus.

Each product layout was designed to communicate key technical details at a glance, dimensions, available colors, and packaging specifications, while maintaining a cohesive visual rhythm across categories.

For the digital version, interactive elements were introduced, allowing users to preview color variants directly within the catalog, transforming a static document into a more engaging browsing experience.

The result is a polished, scalable catalog design that balances LEGO’s playful identity with NHG’s modern, Nordic-inspired product world, a functional tool for both retail presentation and brand storytelling.

If you're inspired by my work on the LEGO Catalog, I'd love to hear from you! Whether you have a project in mind or just want to share your thoughts, don’t hesitate to get in touch.