Packaging Design for Mirakelle
Ivana Tomisic
MIRAKELLE
Crafting Elegance in Organic Beauty
Industry
Cosmetics, Organic Beauty
Market
United Arab Emirates
The brief
Mirakelle is a fresh entrant into the cosmetic market, based in Dubai, United Arab Emirates. The brand is committed to offering the best natural products with immediate results. Their mission is to celebrate natural beauty, delivering organic products that cater to both women and men.
The design
In creating the brand identity for Mirakelle, our goal was to design packaging that would appeal to all genders while staying true to the organic nature of the products. We opted for neutral tones paired with curvy, organic lines to ensure that the visual elements of the packaging align seamlessly with the natural ingredients of the products.
To achieve a minimalistic yet elegant look, we incorporated serif typography into the packaging design. This choice not only adds a touch of sophistication but also enhances the overall aesthetic, making the brand feel both luxurious and approachable. The result is a design that reflects the purity and effectiveness of Mirakelle's offerings while resonating with a broad audience.
Like this project
Posted May 30, 2025
Created a gender-neutral, eco-conscious packaging system that elevated brand perception and aligned with Mirakelle’s sustainable values.
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Timeline
Oct 5, 2022 - Nov 23, 2022
