MIRAKELLE

Industry Cosmetics, Organic Beauty

Market United Arab Emirates

Mirakelle is a fresh entrant into the cosmetic market, based in Dubai, United Arab Emirates. The brand is committed to offering the best natural products with immediate results. Their mission is to celebrate natural beauty, delivering organic products that cater to both women and men.

In creating the brand identity for Mirakelle, our goal was to design packaging that would appeal to all genders while staying true to the organic nature of the products. We opted for neutral tones paired with curvy, organic lines to ensure that the visual elements of the packaging align seamlessly with the natural ingredients of the products.

To achieve a minimalistic yet elegant look, we incorporated serif typography into the packaging design. This choice not only adds a touch of sophistication but also enhances the overall aesthetic, making the brand feel both luxurious and approachable. The result is a design that reflects the purity and effectiveness of Mirakelle's offerings while resonating with a broad audience.