UX/UI Design - Pistachio
Jenna DuBowy
Overview
Pistachio is an online B2B marketplace that connects brands and content creators, to produce user generated content (UGC). Pistachio’s marketplace allows brands to purchase content and post project opportunities, while creators can browse and apply for these projects, to obtain creative work.
Problem
Pistachio is a newly launched site, that still requires validation among brands and creators, as well as refinement to the pricing strategy and service offerings.
The site is underdeveloped and does not currently allow for brands or creators to sign up, post project briefs, apply for work, or submit content created through the platform.
Solution
Re-design Pistachio’s website with the following goals:
(1) Improved website navigation and function, to allow for brands and creators to connect, share projects, and manage work through the site with ease.
(2) Modernize the brand aesthetic to cater to Gen Z & young millennial content creators, while looking inspiring and inviting, yet professional.
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Posted Dec 26, 2023
A web app B2B marketplace for brands seeking content creators to produce user generated content (UGC).
