Tahara Jewelry: 5-Year Digital Partnership
Ahmad Mehidat
Before: no website, no e-commerce, no digital presence — walk-in and word-of-mouth only.
The Situation
Tahara Jewelry is a family-owned fine jewelry business with over 40 years of reputation and, before this engagement, zero digital footprint. No website, no e-commerce, no way to convert decades of trust into online sales. Everything ran on walk-in traffic and word-of-mouth.
Phase One — Building From Zero
Full e-commerce platform built from scratch — product catalog, checkout, custom order request system for made-to-order pieces
CRM and customer membership/loyalty program
Email marketing automation
SEO foundation — local and product-level keyword strategy, near-zero paid spend
Phase Two — Growth
Ongoing Google Ads management (Search)
Sales team trained to use the website as a closing tool
Google Reviews strategy that compounded trust over time
Opened a B2B pathway — positioning Tahara's custom design/manufacturing capability for wholesale outreach
The Results
~40% increase in sales within 18 months
$4,000+ average transaction value
$0 paid spend for organic SEO traffic
9.28% CTR on Google Ads — vs. 2–4% industry average
100% Google Ads optimization score
Ranked above Brilliant Earth, Etsy, and Amazon in the same auctions on a $10/day budget
Ahmad advocated for abandoning traditional methods like postcards and mailing customers, and instead implementing a modern marketing and CRM system... His expertise as a digital partner has been invaluable to our success. — Michael Taher, Founder, Tahara Jewelry
Engagement: Aug 2021 – Jan 2026 (ongoing digital partner)
Shop page build
The custom order form — currently the highest-converting page on the site — lets customers request made-to-order pieces directly.
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Posted Oct 12, 2023
Built the entire eCommerce platform and digital infrastructure from the ground up for a jewelry business
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Timeline
Aug 15, 2021 - Jan 1, 2026
