Cozy Home: Outranking Wayfair & Ashley Furniture on Google Ads

Cozy Home, a furniture retailer serving NY/CT, needed to compete against national giants (Ashley Furniture, Wayfair, Raymour & Flanigan) on paid search. I rebuilt their Google Ads account structure (Search + Shopping) from the ground up.

40.78% absolute top-of-page rate on Day 1

Lower CPC than category-leading competitors

20–30% increase in sales

Scope: Google Ads (Search, Shopping), competitive keyword strategy, landing page CRO, ongoing optimization.