Cozy Home: Outranking Wayfair & Ashley Furniture on Google Ads

Cozy Home Furniture & Mattresses is a family-owned furniture retailer serving NY/CT, competing directly against national giants — Wayfair, Ashley Furniture, Raymour & Flanigan — for the same Google Ads auctions.

40.78% absolute top-of-page rate — #1 among all competitors, from the very first campaign ever run for this client

Outranked 6 competitors including Ashley, Wayfair, and Raymour & Flanigan

Lower CPC than category-leading competitors

20–30% increase in sales

7.03% CTR

28.16% CTR on branded search terms

$1.08 average CPC

Partnership active 2+ years and ongoing

Google Ads (Search, Shopping), competitive keyword strategy, landing page CRO, ongoing optimization.