Alshaip Clinic: Bilingual Website Rebuild
Ahmad Mehidat
The Situation
Dr. Mohammad Alshaip runs an established 3-branch aesthetic clinic across Jordan (Khalda, Sahab, Zarqa Jadida) — needing a website that matched the level of trust and precision of the actual medical work.
What I Built
Full bilingual (English/Arabic) website rebuild, built natively in both languages — not machine-translated
Provider bios, credentials, and service breakdowns structured for both SEO and patient trust
Six specialty service pages (fillers, anti-wrinkle injections, collagen stimulators, laser hair removal, skin care, and more), each with clear pricing
Local SEO foundation across all 3 branch locations
Bilingual By Design
Every page built natively in both English and Arabic — full RTL layout for Arabic, not a translated overlay — so the site reads naturally and performs in both languages from day one.
The Results (First 4 Weeks, Organic Only)
231 new visitors in the first month — zero paid ad spend
51 new users arrived via AI assistants (ChatGPT and similar) — an emerging discovery channel most competitors aren't capturing yet
16 WhatsApp inquiries generated organically through the site
Visitors from 17 countries, including the US, UK, Germany, and Canada — signaling reach beyond the clinic's 3 Jordan branches
Early data from the first month post-launch — reported here as an initial signal, with more to track as the site matures.
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Posted Sep 21, 2026
Developed a bilingual website for an aesthetic clinic in Jordan focusing on SEO and usability.
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Timeline
Aug 15, 2026 - Ongoing
