Cimmermann Home Furniture eCommerce UI Design

Barnaby Nagy

Outdated website → Conversion boost

Cimmermann, following internal organizational changes, sought to redesign their website to better align with new business needs and enhance customer engagement.

‍ Challenge

Organizational changes: Updated internal structure required a fresh online presence.
Outdated user experience: Existing website did not support evolving customer expectations.
Goal: Redesign the website to improve usability, increase conversion rates, and enhance customer satisfaction.

Solution

User Experience: Designed a seamless, intuitive interface focused on smooth navigation and engagement.
Streamlined workflows: Simplified key user journeys to reduce friction and boost conversions.
Visual and functional refresh aligning with new organizational goals.

Results

Conversion rate improvements reflecting better user engagement.
Enhanced customer satisfaction with the updated, user-friendly website.
Positioned Cimmermann for scalable growth aligned with internal changes.

UI

All logos, product and company names included are trademarks of their respective owners and subject to their own copyright laws.
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Posted Jul 26, 2025

Redesigned Cimmermann's website to boost conversions and customer satisfaction.

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