‍Caltech, a renowned private research university in California, operated an Executive and Professional Education department that relied on manual course sales conducted via email. This approach generated approximately $2.5M annually with a 1% conversion rate.

Manual sales process: Time-consuming and resource-intensive.

Limited scalability: Growth was constrained by the manual nature of sales.

User Experience: The website did not support seamless, automated course enrollment.

Goal: Enhance the website’s user experience and automate course sales to drive growth.

Information Architecture: Removed clutter, simplified course info and sitemap.

User Experience: Improved navigation, course filtering, and streamlined checkout.

Technology: Implemented end-to-end automation for course sales and enrollment with Adobe Commerce.

Revenue doubled after transitioning to an automated, user-friendly eCommerce website.

Conversion rate increased from 1% to 2%, reflecting improved engagement and ease of purchase.

Scalability and efficiency were significantly enhanced, freeing staff for higher-value activities.

Credits: UI design by Guidance

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