Happy Planner was experiencing rapid growth while undergoing a rebranding process. The company relied on a complex taxonomy system to manage numerous promotions, creating challenges for platform management and user experience.

Platform migration: Needed to smoothly migrate to Shopify during the rebranding.

Complex taxonomy: Managing a convoluted category system hindered scalability and site management.

Promotions overload: Numerous promotions required better organization and display for improved usability.

Information Architecture: Streamlined taxonomy and restructured navigation to reduce complexity.

User Experience: Designed a responsive Shopify UX that improved site management and enhanced customer journey.

Promotions Management: Found a new, organized home for promotions to improve visibility and engagement.

Improved conversion rates thanks to a more intuitive and streamlined online shopping experience.

Enhanced site scalability and eCommerce management, supporting Happy Planner’s rapid growth.

Created a user-friendly environment that aligned with the company’s rebranding efforts.

Credits: UI design by Guidance

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