Mancini’s Sleepworld, a regional retailer with a complex and customizable product range, was undergoing a rebranding while replatforming to Salesforce Commerce Cloud. The existing store finder faced challenges due to complex business logic impacting product delivery methods.
Challenge
Platform transition: Needed to smoothly migrate to Salesforce Commerce Cloud during rebranding.
Complex product customization and delivery logistics added operational difficulty.
Store finder usability: Existing tool was complicated and hindered efficient store location and delivery info access while maintaining location privacy.
Solution
User Experience: Designed a responsive Salesforce Commerce Cloud eCommerce UX to streamline site usage.
Store Finder: Simplified its functionality while preserving location privacy, enabling easier access to nearest stores, shipping prices, and stock availability.
Administration: Resulted in simplified eCommerce management for staff.
Results
Improved conversion through a more intuitive, responsive design.
Enhanced user ability to locate stores and understand shipping options.
Smoother eCommerce administration supporting the company’s growth goals.
Mancini’s Sleepworld rebranded and migrated to Salesforce Commerce, simplifying store finder and UX to boost conversion and streamline eCommerce management.